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E commerce umsatz 20154/17/2023 In the social consumer goods and online shopping markets. The increase of per customer transaction will be Increase in order frequency will be relatively small. Among them, users will increase a lot and the Number of users, the frequency of placing orders, and the per customer Livestreaming has becomeĪ normal marketing method and sales channel in the e-commerce market. Next three years and exceed 4.9 trillion yuan in 2023. It is estimated to grow at a CAGR of 58.3% in the The size of the livestreaming e-commerce market hasĮxceeded 1 trillion yuan and is growing rapidly.Ĭhina's livestreaming e-commerce market hit 1.2 trillion yuan in 2020, with anĪnnual growth rate of 197.0%. Ecological prosperity indicates fierce competition, whichĭrives the industry chain to keep generating more value, especially the value The number of streamers has been growing and hit 1.23 million at Service agencies focusing on celebrity livestreaming and enterprise According to iResearch, the numbers of livestreaming Of 2020, China had 6939 newly registered livestreaming e-commerce companies andĨ862 in accumulation. According to data from Qichacha, by the end Service companies and employees surged in 2020. Gaining increment through precision operation and supply chain Utilizing traffic dividends to exploring dividends of the entire ecology, Users' view time and the conversion rate. Livestreaming has become a common method for the platforms to increase Precipitation from 2016 to 2018, the livestreaming e-commerce industry exploded The industry chain is quickly penetrating into the Increasing Livestreaming e-Commerce Companies An growing share of netizens are livestreaming e-commerce users and they spend more and more time on livestreaming videos every day. As products sold through livestreaming e-commerce are usually cheaper, trustier, and more intuitively introduced, users’ acceptance of online livestreaming and livestreaming e-commerce has been increasing. As the number of Chinese netizens is further increasing, the consumers have a better understanding of the interactive, social, entertaining features of livestreaming. 66.2% of users place orders after watching livestreaming e-commerce videos. The livestreaming e-commerce users reached 388 million, 123 million more than in March, accounting for 39.2% of the total Chinese netizens. Nearly 40% Chinese netizens are livestreaming e-commerce users and the proportion is still growingĪs of the end of 2020, China had 617 million online livestreaming users, accounting for 62.4% of its total netizens. Growing Individual Livestreaming e-Commerce Users
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